5 Mistakes That Drive Patients Away From Your Online Practice

By Simplixity • Digital Marketing

A patient searched for you. Clicked your website. And contacted someone else.

Not because you’re a bad doctor—but because your online presence created confusion or mistrust.

Here are the 5 most damaging mistakes (and how to fix them).

1. Not Making Your Services and Location Clear

Patients shouldn’t guess what you do.

Your homepage must immediately show:

• Your name and specialty
• Your address
• How to schedule an appointment
• Working hours

Clear information builds trust.

2. A Website That Doesn’t Work on Mobile

80%+ of medical searches in Latin America happen on mobile.

Signs your mobile site is hurting you:

• Text is too small
• Buttons don’t work
• Pages load slowly
• Visitors must zoom in to read

Fix it with responsive design and mobile optimization.

3. Complicated Appointment Scheduling

If booking a consultation takes too long, patients leave.

Best options:

• WhatsApp button with pre-filled message
• Calendly / Doctoralia / SimplyBook
• Simple scheduling forms

More steps = fewer patients.

4. Not Using Google Business (or Having It Abandoned)

Your Google Business profile is often the first place patients see you.

To fix:

• Claim your listing
• Add correct hours
• Upload professional photos
• Request reviews from real patients

5. Ignoring Reviews

Patients read reviews—and your responses.

Respond to all:

• Positive reviews: thank them
• Negative reviews: remain professional and address concerns

Silence hurts credibility.

Conclusion

Small digital mistakes can cost you real patients.

Fixing your information, mobile experience, scheduling process, and Google profile dramatically improves your online trust and patient conversion.