About Simplixity

Born from a simple question: Why does digital marketing have to be so complicated?

Purpose

To leave a positive mark on every client, every collaborator, and every community we touch

Mission

Artificial intelligence is our engine: we make simple what others make complicated, we help
achieve their goals.
small businesses and professionals get more customers and eliminate repetitive work so the

Vision

To be the leading company transforming small businesses with artificial intelligence, leaving a
community.
legacy in our clients, creating the best place to work, and generating wellbeing in our community

MEET THE CEO

I’m Adriana Henao, founder of Simplixity. I spent over 20 years working in marketing and digital growth for large companies: 7 years at Meta leading monetization strategies for telecoms across LATAM, CMO at Avantel, and years at Virgin Mobile, ETB, and other corporations.

The results were there: 170% growth in business messaging, 3% market share in 10 months, +$82 million in revenue. But something bothered me.

While large companies had access to advanced strategies, data, automation, and artificial intelligence, independent professionals and SMBs in Colombia remained lost. They were sold smoke, technical jargon they don’t understand, and promises no one can keep.

Our Values

01.

AI-First

AI is not a tool we use. It’s how we think. If it doesn’t have AI, it’s not Simplixity

02.

Candor

We tell the truth, always, with respect. No beating around the bush, no politics, no games. Direct but human

03.

Execution

We make things happen. We deliver results, not excuses

04.

Integrity

We do the right thing even when no one is watching. With clients, with the team, with the community.

05.

Commitment

We don’t look for one-month clients or temporary team members. We build to stay

Why Simplixity

Real experience. Clear language. Measurable results.

Fully AI-first agency

We don't "use AI as a tool." We're AI-first: artificial intelligence is at the center of EVERYTHING we do. While other agencies keep optimizing only for Google, we optimize for Google AND for the AI assistants where your clients actually search now: ChatGPT, Gemini, Perplexity. It's not a trend. It's adaptation to how your clients search in 2025

7 years at Meta

Real experience optimizing digital presence for global companies. Specialist in WhatsApp Business API and social platforms. Now exclusively for professionals and SMBs in Colombia and Latin America.

Fast and efficient

In 3-4 weeks you have your optimized presence, configured bots, and functioning system. No long waits. No endless processes.

We speak your language

No technical jargon. We don't say "engagement" or "funnel." We talk about patients, clients, and sales. Explanations as if you were 10 years old.

Real AI, not AI marketing

When we say "AI assistant," it's because it really uses artificial intelligence to understand and respond. It's not a simple bot with programmed responses. We don't use "AI" as a buzzword. We use AI technology (language models) so your clients have natural conversations, not robotic ones.

Only what works

We don't promise miracles. We don't guarantee #1 positions on Google. We properly configure your digital ecosystem and show you real data, not empty promises.

What it means to be an AI-first agency

Simplixity is the first AI-first agency in Colombia focused exclusively on independent

professionals and SMBs.

What does AI-first mean?

Being AI-first doesn’t mean “using AI as an extra tool.” It means artificial intelligence is at the center of EVERYTHING we do: from how we create content, to how we configure your service systems, to how we optimize your visibility. AI digital marketing agency

Traditional agency vs AI-first agency

Traditional Agency

Human writer writes from scratch
4-8 hours per article
High cost, low volume
Optimized only for Google

Simplixity (AI-first)

Traditional Agency

They tell you “hire a receptionist”
Or “install a basic chatbot”
Programmed, robotic responses
Doesn’t understand context

Simplixity (AI-first)

Traditional Agency

Only optimize for Google
Traditional SEO (keywords, links)
Don’t monitor AI assistants
Don’t know if you appear on ChatGPT

Simplixity (AI-first)

Traditional Agency

Manual reports
Basic traffic data
No actionable insights

Simplixity (AI-first)

Traditional Agency

Manual processes
Expensive and slow
Requires lots of staff

Simplixity (AI-first)

Why does this matter to you?

Because your clients are ALREADY using AI. They ask ChatGPT “What dermatologist do you recommend in Bogotá?” or “How do I choose a good family lawyer?”. If your digital presence isn’t optimized for AI assistants to find you, you’re invisible in that channel.

Traditional agencies are still doing 2022 marketing. Your clients are already in 2025.

The advantage

The advantage of being AI-first isn’t just “using new technology.” It’s efficiency:

More content in less time
Better service without hiring staff
Visibility where people actually search now
Clearer data for decision-making

And all without losing the human touch. AI accelerates, humans validate and supervise.

Ready to work with Colombia's first AI-first agency?

We don’t promise miracles. We promise cutting-edge technology applied to your business, with clear language and fair prices. While your competition continues with traditional agencies optimizing only for Google, you’re already appearing where your clients really search now: Google AND ChatGPT.