Conversational Commerce: How Independent Professionals Increase Sales in 2025

By Simplixity • Digital Marketing Your potential client wrote to you. You replied three hours later. They already hired someone else. This is the reality of conversational commerce—the fastest-growing sales channel in Latin America. Here’s how to use WhatsApp and chat platforms to close more sales with less effort.

What Is Conversational Commerce?

It’s selling through chat. Instead of long forms, unanswered emails, or missed calls—you interact directly via:

• WhatsApp
• Instagram DM
• Facebook Messenger
• Website chat

Fast, personal, direct.

Why It Works So Well

1. WhatsApp is the #1 communication tool

Over 90% of Colombians use WhatsApp.

2. People expect quick responses

Speed beats price.

3. It feels more human

Chat lowers friction and increases trust.

How to Start (Step-by-Step)

1. Set Up WhatsApp Business

Add:

• Business hours
• Auto-replies
• Catalog
• Professional picture

2. Create Saved Answers

Prepare answers for FAQs:

• Prices
• Availability
• Location
• Booking process

3. Add WhatsApp Everywhere

Include it on:

• Website (floating button)
• Google Business
• Instagram bio
• Emails

4. Respond Fast (or Automate)

Aim for <1-hour response time. If you can’t:

• Use auto-messages
• Use simple automation tools

5. Organize Conversations

Use labels:

• New lead
• Waiting
• Scheduled
• Not interested

Common Mistakes to Avoid

❌ Responding too slowly ❌ Writing long paragraphs ❌ Not following a clear conversation structure ❌ Not doing follow-up

Conclusion

Conversational commerce doesn’t require advanced tech. You just need:

• A clear process
• Fast response time
• A simple system
• Consistency

Start today with the basics—then automate as your leads grow.