Frequently Asked Questions
Everything you need to know about AI-first marketing, digital presence, and automated client service.
Visibility and Search
To appear when someone asks ChatGPT about professionals like you, you need: Well-structured digital presence (Google Business, trusted directories), content that answers specific questions about your specialty, optimized FAQs that answer exactly what your clients ask, and consistent information across multiple verifiable sources. ChatGPT searches for information in public and reliable sources. If your content is well-structured and available on relevant sites, you have a higher probability of being mentioned. It's not magic, it's structure.
AI search optimization.
The most common reasons: You don't have Google Business configured (or it's poorly configured), your website isn't optimized for local searches, you don't appear in relevant directories for your sector, your information is inconsistent across different platforms, you don't have content that answers your clients' frequent questions, or your competition is doing better digital presence work. The good news: all of this can be corrected with proper configuration.
It's the ability to be easily found when someone searches for your service on Google, directories, or AI assistants like ChatGPT. It's not about going viral on social media, but appearing when someone specifically searches for what you offer. For a doctor, lawyer, or consultant, digital visibility means that when someone searches for 'dermatologist in Bogotá' or asks ChatGPT for recommendations, your name appears in the results.
Traditional SEO optimizes your content for Google algorithms based on keywords and links. AI optimization (ChatGPT, Gemini, Perplexity) requires: content that answers specific questions naturally, structured and easy-to-understand information, presence in sources that AI models consider reliable, and consistency of information across multiple platforms. Both are important. Google remains the main search engine, but AI assistants are growing rapidly.
There's no fixed time because ChatGPT doesn't work like Google. ChatGPT is trained with public information available on the internet, but: its database is updated periodically (not in real-time), it prioritizes reliable and verifiable sources, and it requires your information to be in multiple consistent places. Realistic estimate: 45-90 days after properly configuring your digital presence, you can start seeing mentions. But we don't guarantee appearance, we guarantee correct configuration of your ecosystem.
Not exactly. Some professions have more searches than others: High volume: doctors, lawyers, dentists, accountants. Medium volume: coaches, consultants, psychologists, nutritionists. Low volume: very niche or specialized professions. What is the same: EVERYONE benefits from having a well-configured digital presence. Even if your profession has few searches, when someone does search, you should appear.
AI search optimization
Automation and WhatsApp
A conversational bot is an automated assistant that answers frequently asked questions, schedules appointments, and captures potential client information 24/7. It works on your website, WhatsApp, and Instagram. Practical example: A patient writes to you at 11pm asking 'How much does a consultation cost?' The bot immediately responds with your rates and offers to schedule an appointment for the next day. When you arrive at your office in the morning, you already have the appointment scheduled. It doesn't replace human attention. It answers the basics so you can focus on serving, not answering the same thing 50 times a day.
Yes, because we configure it with YOUR responses. During setup, we collect how you normally respond to frequently asked questions. The bot uses that language, your tone, your information. If a question is complex or requires human attention, the bot recognizes it and transfers to you or schedules an appointment for you to speak directly with the client.
We don't recommend using your personal WhatsApp. The options are: • Option 1: Bot on WhatsApp Business (separate number, free) • Option 2: Bot on your website and Instagram, manual WhatsApp • Option 3: WhatsApp Cloud API (complete automation, requires additional investment) Your personal WhatsApp should stay personal.
The bot answers frequently asked questions that you configure, such as: business hours, prices and rates, services you offer, office/office location, scheduling process, payment methods, appointment requirements, and general information about procedures. It also schedules appointments and captures data (name, phone, reason for consultation) for you to follow up.
If the bot doesn't have the configured answer, it has three options: 1) Transfer the conversation to you, 2) Schedule an appointment for you to speak directly with the client, or 3) Capture the question and notify you to respond later. The bot never makes up answers. If it doesn't know, it says so and offers an alternative.
No. The bot complements, doesn't replace. It works like this: Bot: Answers basic questions 24/7, schedules automatic appointments, captures leads. Human staff: Handles special cases, urgent calls, personalized follow-up. The bot frees up your staff's time so they can focus on what really matters: quality service.
Costs and Investment
It depends on your starting point and what you need. There's no single price because every business is different. Factors that affect cost: Do you have a website or need one created? How many services do you offer? Do you need a conversational bot or just basic presence? Do you want monthly content or just initial setup? We do a free diagnostic to understand your situation and recommend a realistic investment according to your budget. We don't sell closed packages, we adapt the proposal to your reality.
It depends on the agency. Many agencies in Colombia charge from $1.5M to $4M monthly for services that don't include AI optimization or service automation. Simplixity offers digital presence + AI assistant optimization + conversational bots. We quote based on your scope, not inflexible packages. The main difference: we don't promise magical results. We promise correct configuration of your digital ecosystem.
It depends on what you need, but always includes: complete diagnostic of your current situation, configuration of what was agreed upon (profiles, bot, content), training so you understand how everything works, and support during and after setup. What it DOESN'T include: web domain costs (if you don't have one), hosting costs (if you need a new website), paid advertising (Google Ads, Facebook Ads), and direct platform costs (if you use WhatsApp Cloud API). Everything is clarified in the quote. No surprises.
We don't guarantee specific results (number of clients, #1 position on Google, guaranteed appearance in ChatGPT) because that depends on multiple factors outside our control. What we DO guarantee: complete setup in established timeframes, correct configuration according to best practices, content that complies with your sector's regulations, support during the process, and all work remains your property. If after 6 months following our recommendations you don't see any improvement in visibility, we review what's failing at no additional cost.
Process and Timeline
It depends on the scope: Basic presence (Google Business + directories + FAQ): 2-3 weeks. Presence + Conversational Bot: 3-4 weeks. Presence + Bot + Initial Content: 4-5 weeks. Typical timeline: Week 1: Diagnostic and information gathering. Week 2-3: Configuration and optimization. Week 4: Testing and training. Week 5+: Launch and monitoring.
Basic information: access to your current digital profiles (if they exist), description of your services, frequent questions your clients ask you, rates and schedules, professional photos (if you have them), and 1-2 hours for work sessions. You don't need to be a technology expert. We handle the technical part, you just provide your business information.
Yes. Transparent process: Initial meeting: Diagnostic and work plan. Weekly updates: What was done, what's next. Reviews: Validation before publishing. Final training: How to use everything configured. Delivery: Complete access to everything. We never work 'in secret.' You always know what we're doing and why.
The AI assistant requires monthly maintenance (includes platform hosting, updates, and support). This cost is part of the ongoing service. For content and digital presence, you have options: 1) Bot maintenance only (minimum necessary), 2) Maintenance + monthly content (articles, posts), or 3) Additional consulting as needed. The content we create (articles, FAQs, configurations) remains your property. The AI assistant works as a service: you have usage rights, but the platform and technology belong to Simplixity.
Sector Specific
For the health sector, we strictly follow Colombian medical advertising regulations: We don't promise treatment results, don't use testimonials that violate privacy, don't do misleading advertising, and all information is verifiable and sustainable. We focus on: professional visibility (specialty, experience, location), education (articles about common conditions), availability (schedules, appointment process), and trust (credentials, training).
For the legal sector, we comply with professional advertising standards: no improper client solicitation, no promises of results in cases, no advertising that discredits other professionals, and confidentiality and professional ethics. We focus on: clearly defined practice areas, experience and training, educational articles about common legal processes, and availability for initial consultations.
Yes. For consultants and coaches, the focus is: positioning expertise (what you talk about, who you help), content that demonstrates knowledge, case studies (with client permission), LinkedIn presence (the most relevant network for this sector), and automation of initial session scheduling. Especially useful if you're building a personal brand and need organic visibility without depending on paid advertising.
The more specialized, the better. Niche professions have LESS competition and MORE qualified searches. Example: A 'lawyer' competes with thousands. A 'lawyer specializing in international maritime law' competes with few and the people looking for them know exactly what they need. The same applies in medicine, consulting, or any field. Specialization = competitive advantage.
Comparison & Alternatives
Yes, you can. The tools are accessible: • Google Business (free) • Directory registration (free or low cost) • Content creation (just your time) The question is: do you have the time and knowledge to do it well? If your hour is worth $100K+ (consultations, cases, sessions), dedicating 15-20 hours monthly to digital marketing costs $1.5M-2M in opportunity cost. Plus what you don't bill for doing marketing instead of serving clients. Simplixity makes sense if your time is more valuable focused on your profession.
Main differences: • Optimization for AI assistants (ChatGPT, Gemini) - few agencies do this • Focus on independent professionals and SMEs (not large companies) • Language without jargon (we talk about patients and clients, not "funnels") • Consultative approach (we recommend what you need, not what suits us) • First AI-first agency designed from scratch with AI at the center • 20+ years of experience at Meta, telecoms, and growth (we're not improvising juniors) the legal sector, we comply with professional advertising standards: no improper client solicitation, no promises of results in cases, no advertising that discredits other professionals, and confidentiality and professional ethics. We focus on: clearly defined practice areas, experience and training, educational articles about common legal processes, and availability for initial consultations.
Yes, but it's not our main focus. Under a consultative model, we can manage your paid advertising: • You assume the direct cost of the campaign • We design strategy and manage campaigns • Quoted according to complexity and scope Our main focus remains: • Organic presence (that doesn't expire when you stop paying) • Search optimization (Google and AI assistants) • Attention automation (that reduces manual work) If your situation requires paid advertising, we evaluate if it makes sense for your business and recommend the best approach.
We can work complementarily. Your current agency can continue handling: • Social media • Paid advertising • Graphic design Simplixity focuses on: • Optimization for AI assistants (which they probably don't do) • Attention automation with bots • Structured digital presence We don't step on territories. We add capabilities.
Our main focus is Colombia, but we serve clients throughout Latin America and the United States. Advantage in Colombia: • Deep knowledge of local regulations (health, legal, commerce) • Directories and platforms specific to the Colombian market • Time zone and cultural context For LATAM and USA: • Optimization for AI assistants works the same in any country • Conversational bots in Spanish and English • We adjust strategy according to your target market If you're outside Colombia, we'll talk to understand your situation and confirm we can give you the same level of service.
Yes, but with clear limits. The AI assistant can:
✅ Explain services and benefits
✅ Answer questions about prices
✅ Show schedule availability
✅ Capture interest and contact data
✅ Schedule evaluation appointments
✅ Do basic follow-up The AI assistant
CANNOT: ❌ Pressure or be aggressive
❌ Make medical or legal diagnoses
❌ Promise specific results
❌ Negotiate prices without your authorization
❌ Close complex contracts The assistant helps in the sales process, but you close.
Artificial Intelligence
Traditional bot (without AI): Only responds if you use exact words you programmed. If they ask 'how much does it cost' it responds, but if they ask 'what's the price' it doesn't understand. Robotic and rigid conversation. Always responds the same without adapting. AI Assistant (what we use): Understands intention even if asked differently. If they ask 'how much does it cost', 'what's the price', 'consultation cost' → understands they're asking about rates. Natural and fluid conversation. Adapts to conversation context.
Yes and no. Simple explanation: During initial configuration: We train it with your business information, teach it how you normally respond, configure your tone and style. During operation: AI understands context of each conversation, interprets new questions based on what it learned, and if it finds questions it can't answer well, it shows them to you for improvement. It doesn't learn 'alone' without supervision. You have control over what information it uses and how it responds.
Yes, like any technology. That's why: We configure carefully: give it clear and verified information, define what it can and can't promise, configure safety responses ('I'm not sure, let me connect you with a human'). We include supervision: review initial conversations, adjust if something doesn't respond well, continuously improve. For sensitive topics (medical diagnoses, specific legal advice): AI NEVER gives definitive answers, always offers to schedule consultation with the professional, only gives general and educational information.
The more specialized, the better. Niche professions have LESS competition and MORE qualified searches. Example: A 'lawyer' competes with thousands. A 'lawyer specializing in international maritime law' competes with few and the people looking for them know exactly what they need. The same applies in medicine, consulting, or any field. Specialization = competitive advantage.
It depends on how you configure it. You have two options: Option 1 - Transparent (recommended): 'Hi, I'm [your name]'s AI assistant. I can answer frequently asked questions and schedule your appointment. How can I help you?' Option 2 - Without mentioning: 'Hello, welcome to [your business]. How can I help you?' Our recommendation: be transparent. People value honesty and understand it's a tool to serve them better, faster, and 24/7. If the conversation is natural and useful, they don't mind talking to AI.
It's intelligent for what we train it for. Simple analogy: Think of a new human assistant: Day 1: Knows the basics you taught them. Month 1: Already handles common situations well. Month 6: Knows special cases and knows when to escalate. The AI assistant is similar: Day 1: Responds well to questions we configured. Month 1: We improve based on real conversations. Month 6: Handles most inquiries without problems. Difference: The AI assistant is available 24/7 and never has a bad day.
It's intelligent for what we train it for. Simple analogy: Think of a new human assistant: Day 1: Kno
Yes, but with clear limits. The AI assistant can:
✅ Explain services and benefits
✅ Answer questions about prices
✅ Show schedule availability
✅ Capture interest and contact data
✅ Schedule evaluation appointments
✅ Do basic follow-up The AI assistant
CANNOT: ❌ Pressure or be aggressive
❌ Make medical or legal diagnoses
❌ Promise specific results
❌ Negotiate prices without your authorization
❌ Close complex contracts The assistant helps in the sales process, but you close.
ws the basics you taught them. Month 1: Already handles common situations well. Month 6: Knows special cases and knows when to escalate. The AI assistant is similar: Day 1: Responds well to questions we configured. Month 1: We improve based on real conversations. Month 6: Handles most inquiries without problems. Difference: The AI assistant is available 24/7 and never has a bad day.
The AI assistant has protocols for this: If the question is complex or sensitive: • Recognizes it needs human intervention • Offers to schedule a call or appointment with you • Captures the question for you to answer later • Transfers the conversation if you're available Example: Client: "I've had strange chest pain for days" AI Assistant: "I understand your concern. This type of symptom requires direct medical evaluation. Would you like to schedule a priority appointment with the doctor? I have availability today at 3pm." It never guesses. It never improvises on serious topics.
Simple process: Step 1 - Collection (1-2 hours with you): • We do a Q&A session • We review real frequent queries you receive • We document how you normally respond • We define your tone (formal, friendly, technical) Step 2 - Configuration (1-2 weeks): • We train the assistant with your information • We configure conversation flows • We define safety responses Step 3 - Testing (3-5 days): • You test real conversations • We adjust what doesn't sound right • We validate it responds correctly Step 4 - Launch with supervision: • We review first conversations together • We adjust based on real feedback • We continuously optimize
Specific questions you can ask: To Simplixity: ✅ "How do you optimize content for AI assistants?" → Answer: We structure content in natural FAQs, use schema markup, monitor appearance in ChatGPT ✅ "Does your bot use real AI or programmed responses?" → Answer: Uses language models (LLM) that understand context, not fixed responses ✅ "How do you create content?" → Answer: AI generates researched base, human refines and validates regulatory compliance To traditional agency: ❌ "Do you monitor if I appear in ChatGPT?" → Probable answer: "No, that can't be done" or "What for?" ❌ "Does your chatbot understand context?" → Probable answer: "It has answers for frequent questions" (= simple bot) The difference is in the technical details.
AI-First Agency
It means that artificial intelligence is not 'something extra we use.' It's the center of our operation. AI-first in practice: Content creation: AI generates bases, humans refine and validate (faster, more volume). Automated service: AI assistants trained specifically for your business. Optimization: Not just for Google, also for ChatGPT, Gemini, Perplexity. Analysis: AI identifies patterns, generates insights, prioritizes recommendations. Result: More efficiency, better results, fairer costs.
No! AI-first doesn't mean 'without humans.' It means 'humans empowered with AI.' Real process: AI: Generates content base, analyzes data, detects patterns. Human: Reviews, refines, validates, adds context and judgment. Example of article creation: 1) AI generates draft based on research (30 min), 2) Human reviews, adjusts tone, validates information, adds local examples (1 hour), 3) Result: Quality article in 1.5 hours vs 6 hours manual. AI does the heavy lifting. Humans add professional judgment.
Some reasons: They don't know how to integrate it well (say 'we use AI' but only basic ChatGPT), their processes are designed for 100% manual work, they charge by the hour and AI reduces hours (business conflict), they don't understand yet that clients search on ChatGPT, not just Google. Many agencies are adding AI 'on top of' old processes. Simplixity was designed from scratch as AI-first.
Because your clients already use AI, even if you don't. Real data: 1 in 4 professional searches in 2025 start on ChatGPT (not Google). That number keeps growing every month. If your presence isn't optimized for AI, you lose 25%+ of opportunities. A traditional agency optimizes you for Google 2020. An AI-first agency optimizes you for where they search NOW: Google + ChatGPT + Gemini + Perplexity. Plus: AI-first = more efficient = better price for same or better result.
Specific questions you can ask: To Simplixity: ✅ "How do you optimize content for AI assistants?" → Answer: We structure content in natural FAQs, use schema markup, monitor appearance in ChatGPT ✅ "Does your bot use real AI or programmed responses?" → Answer: Uses language models (LLM) that understand context, not fixed responses ✅ "How do you create content?" → Answer: AI generates researched base, human refines and validates regulatory compliance To traditional agency: ❌ "Do you monitor if I appear in ChatGPT?" → Probable answer: "No, that can't be done" or "What for?" ❌ "Does your chatbot understand context?" → Probable answer: "It has answers for frequent questions" (= simple bot) The difference is in the technical details.
Honestly: Very few. Current situation in Colombia (2025): • Most agencies: Added "AI services" to what they already did • Some: Use ChatGPT to help write, but processes remain manual • Very few: Designed from scratch with AI at the center (like Simplixity) Signs of truly AI-first agency: ✅ Optimize for ChatGPT/Gemini, not just Google ✅ Conversational assistants with real AI (not programmed bots) ✅ Efficient processes that reduce costs vs traditional agencies ✅ Visibility reports in AI assistants Signs of "AI marketing" (not really AI-first): ❌ Only say "we use AI" without specifying how ❌ Prices equal or higher than traditional agencies without justification ❌ Don't optimize for AI assistants ❌ Basic bots with programmed responses
On the contrary. AI-first done well is MORE EFFICIENT = same or better result at lower cost. Comparative example: Monthly content (4 optimized articles): • Traditional agency: $1.2M-1.8M (4-8 hours per article × writer) • Simplixity AI-first: $800K-1.2M (1.5-2 hours per article AI+human) Attention bot: • Traditional agency: $2M+ setup + complex programming • Simplixity AI-first: More efficient configuration, same result The difference: AI reduces time, not quality. We pass that savings to the client.
You don't need to understand. That's what we're here for. Analogy: You don't need to understand how your car's engine works to drive it and have it take you where you need to go. You need to know: ✅ What results to expect (more visible, automatic response) ✅ How to use what we configure (training included) ✅ Where to see reports We handle: • The complicated technology • The technical configuration • Continuous optimization We explain everything in simple language. Without jargon. If you don't understand something, we explain it differently until it's clear.
Ready to work with Colombia's first AI-first agency?
We don’t promise miracles. We promise cutting-edge technology applied to your business, with clear language and fair prices. While your competition continues with traditional agencies optimizing only for Google, you’re already appearing where your clients really search now: Google AND ChatGPT.
